About Profile Dynamics

Motivated people make the difference

Imagine...

Imagine a world where we're all doing what we love and what we're good at. A world in which our inner drives and our work align perfectly. In that world, both our work happiness and productivity are optimized. Because when you are energized by what you do, you can do more than you thought possible.

Just a nice dream?

That sounds like a nice dream, but is it even possible? Hans de Jong and Wilma Kuipers are convinced of that. In 2005, they started Profile Dynamics to make that world a reality. Over the past decades Profile Dynamics has helped thousands of organizations, teams and individuals grow. Read our story here.

Our mission

Engagement, as the word suggests, gives people wings; they like to go the extra mile and makes the difference between 'just good' and excellent. We see it as our challenge to show how people can gain wings and feel optimally challenged to take their work and organization to great heights.

Scientifically based model

The American researcher-psychologist Clare W. Graves developed a groundbreaking theory on the development of drives and cultures, which forms the basis for our tools and solutions and which, together with independent experts such as TNO and RUG, we test extensively scientifically for validity and practical applicability.

Translated into accessible tools

We have translated Graves practically and effectively to 'work' by means of an extensive and easy tool suite. With this you can easily map out what motivates someone (or not) and how people in organizations can flourish optimally.

Applicable at any organizational level

Understanding each other's motivations leads to better communication and mutual understanding, because there is no 'right or wrong', each profile has the right place where it comes into its own. Our tools can be used in every level of the organization, from board to shop floor, and in every aspect of the work process, in short: everywhere where people work and cooperate.

Personal and expert support

To put the valuable insights provided by our tools into practice, we work with selected and specially trained partners. They support the entire process: from analyzing the dynamics within teams to implementing improvements. For larger employers, we can also train one or more employees for this purpose.

Human approach, measurable results

With the Profile Dynamics motivation model, people understand what drives them and their colleagues. This lubricates cooperation, prevents conflicts, and helps to get the right people in the right place organization-wide. Focus on the soft side thus ensures hard results. Because when people grow, the organization thrives.

Our team

Hans de Jong

Managing Director

Robert Lucken

Marketing Manager

Franchising

Drives are universal. They transcend culture, language and borders. This is precisely why the Profile Dynamics® methodology can be used everywhere - from boardroom to team floor, from the Netherlands to far beyond.

Our international ambition is growing. From different countries we are getting more and more requests from professionals who want to work with our methodology. To be able to serve them optimally and to strengthen local entrepreneurship, we consciously choose a franchise formula.

Local strength, central support

As a franchise partner, you benefit from a proven approach, a strong brand name, central support and maximum scope for local entrepreneurship. We are looking for partners with vision, a network and the drive to make an impact.

Do you have the ambition to put the power of motivation on the map in your country? Then we would like to get in touch with you.

Want to know more about franchise opportunities?