About Profile Dynamics

Motivated people make the difference

Just imagine...

Imagine a world where we all do what we love and what we're good at. A world where our inner motives and our work are perfectly compatible. In that world, both our happiness at work and productivity have been optimized. Because when you get energy from what you do, you can do more than you thought possible.

Just a nice dream?

That sounds like a nice dream, but is it also possible? Hans de Jong and Wilma Kuipers are convinced of this. In 2005, they started Profile Dynamics to make that world a reality. Over the past decades, Profile Dynamics has helped thousands of organizations, teams, and individuals grow. Read our story here.

Our mission

As the word says, enthusiasm gives people wings; they like to go up a notch and make the difference between “just good” and excellent. We see it as our challenge to show how people can grow wings and they feel optimally challenged to take their work and organization to great heights.

Scientifically based model

The American researcher-psychologist Clare W. Graves developed a groundbreaking theory about the development of drives and cultures, which forms the basis for our tools and solutions and that we, together with independent experts such as TNO and the University of Groningen, extensively test for validity and practical applicability.

Translated into accessible tools

We have practically and effectively translated Graves into 'the work' with an extensive and easy tool suite. This allows you to easily identify what motivates someone (or not) and how people in organizations flourish optimally.

Applicable at any organizational level

Insight into each other's motives leads to better communication and mutual understanding, because there is no 'right or wrong', every profile has the right place where it comes into its own. Our tools can be used at every level of the organization, from board to workplace, and in every aspect of the employment process, in short: wherever people work and collaborate.

Personal and expert support

To put the valuable insights that our tools offer into practice, we work with selected and specially trained partners. They support the entire process: from analyzing the dynamics within teams to implementing improvements. At larger employers, we can also train one or more employees to do this.

Human approach, measurable results

With Profile Dynamics' motivation model, people understand what drives themselves and their colleagues. This lubricates cooperation, prevents conflicts, and helps to get the right people in the right place across the organization. Focusing on the soft side thus ensures hard results. Because when people grow, the organization thrives.

Our team

Hans de Jong

Managing Director

Robert Lucken

Marketing Manager

Franchising

Motives are universal. They transcend culture, language and borders. That is precisely why the Profile Dynamics® method can be used everywhere — from boardroom to team floor, from the Netherlands to far beyond.
Profile Dynamics methodiek overal inzetbaar — van boardroom tot teamvloer, van Nederland tot ver daarbuiten.

Our international ambition is growing. From various countries, we are receiving more and more requests from professionals who want to work with our method. In order to optimally serve them and to strengthen local entrepreneurship, we consciously opt for a franchise formula.

Local strength, central support

As a franchise partner, you benefit from a proven approach, a strong brand name, central support and maximum space to do business locally. We are looking for partners with a vision, network and the drive to make an impact.

Do you have the ambition to put the power of motives on the map in your country as well? Then we would love to get in touch with you.

Want to know more about franchise opportunities?